在进行在线推广的时候，不可避免地会面临选择投入多少资金的问题。对于这个问题，并没有一个固定的答案，因为这取决于公司自身的情况、行业竞争状况以及推广的具体需求。一般来说，SEM是一种快速见效的推广方式，需要投入一定的资金用于购买关键词广告，从而抢占流量。而SEO则相对节约资金，但需要持续投入时间和精力进行网站优化，以提升在搜索引擎中的自然排名。另外，SMO通过社交媒体平台传播内容，吸引关注和转发，也需要一定的投入。综合考虑三种推广方式的优缺点，可以根据公司的实际情况和目标来选择合适的推广方式，合理分配资金投入，以达到最佳推广效果。
Investing in online promotion, such as TikTok, is a question that can vary depending on a company's specific situation, industry competition, and promotional needs. Generally speaking, SEM is a fast and effective way to promote, requiring a certain amount of investment to buy keyword ads to capture traffic. SEO, on the other hand, is relatively cost-effective but requires continuous investment of time and effort to optimize the website to improve its natural ranking on search engines. In addition, SMO propagates content through social media platforms to attract attention and shares, which also requires a certain amount of investment. Considering the pros and cons of the three promotion methods, it is important to choose the appropriate one based on the company's actual situation and goals, allocate funds reasonably, and achieve the best promotion effect.